Communicating Your Competitive Advantage

Having an apprenticeship or workforce training program can set your organization apart as a preferred employer. Developing the communications strategy and pieces to market your program - to potential employees, educational partners, public and private funders - is key to a successful, sustainable program.

With more than 30 years of experience ASG specializes in developing and executing successful content development and marketing communications plans. We can help you with:

  • Overall Marketing Strategy and Planning - teach, create and consult on effective workforce engagement marketing strategy including:
    • connecting outbound and inbound marketing initiatives
    • SEO (search engine optimization) and search strategies
    • branding
    • social media
    • email marketing
    • website design, content strategy and maintenance
    • content management system (CMS) selection and training
    • content auditing and multi-purposing
    • editorial planning
  • Content Development - research and development of customized search-engine optimized content for B2B and B2C audiences including:
    • website materials
    • blog posts
    • ebooks
    • webinars
    • videos
    • podcasts
    • social media posts
    • drip marketing email content
    • articles for newspaper and industry trade publication placement
    • digitally-linked promotional material (i.e. posters, brochures, flyers, etc.)

In addition we can train and advise your communications staff on:

  • Event Planning - developing and executing all aspects of event planning for internal and external audiences to meet marketing goals
  • Public Relations -  including media relations, news content development and dissemination, and crisis communications

 

#Apprenticeship is an equity driver, ensuring that people don't have to choose between learning and earning. @USDOL wants your input on how we make RA more accessible and create more equitable inroads to expand RA's full potential for American workers:https://t.co/2p7KZfWuOq

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