Communicating Your Competitive Advantage

Having an apprenticeship or workforce training program can set your organization apart as a preferred employer. Developing the communications strategy and pieces to market your program - to potential employees, educational partners, public and private funders - is key to a successful, sustainable program.

With more than 30 years of experience ASG specializes in developing and executing successful content development and marketing communications plans. We can help you with:

  • Overall Marketing Strategy and Planning - teach, create and consult on effective workforce engagement marketing strategy including:
    • connecting outbound and inbound marketing initiatives
    • SEO (search engine optimization) and search strategies
    • branding
    • social media
    • email marketing
    • website design, content strategy and maintenance
    • content management system (CMS) selection and training
    • content auditing and multi-purposing
    • editorial planning
  • Content Development - research and development of customized search-engine optimized content for B2B and B2C audiences including:
    • website materials
    • blog posts
    • ebooks
    • webinars
    • videos
    • podcasts
    • social media posts
    • drip marketing email content
    • articles for newspaper and industry trade publication placement
    • digitally-linked promotional material (i.e. posters, brochures, flyers, etc.)

In addition we can train and advise your communications staff on:

  • Event Planning - developing and executing all aspects of event planning for internal and external audiences to meet marketing goals
  • Public Relations - ┬áincluding media relations, news content development and dissemination, and crisis communications


Through October 18, @USDOL needs your ideas: Play a key role in helping the Office of Disability Employment Policy support Competitive Integrated Employment for individuals with disabilities. #Employment #ODEP

HEA Student Pathways Director Breanna Allen joined 2nd year youth apprentice Graham Neer and his mentor/supervisor at Kem Krest, Travis Meyer, on a panel during the @NewAmerica PAYA virtual conference to talk about our growing youth apprenticeship program in Elkhart County. #PAYA

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