Communicating Your Competitive Advantage

Having an apprenticeship or workforce training program can set your organization apart as a preferred employer. Developing the communications strategy and pieces to market your program - to potential employees, educational partners, public and private funders - is key to a successful, sustainable program.

With more than 30 years of experience ASG specializes in developing and executing successful content development and marketing communications plans. We can help you with:

  • Overall Marketing Strategy and Planning - teach, create and consult on effective workforce engagement marketing strategy including:
    • connecting outbound and inbound marketing initiatives
    • SEO (search engine optimization) and search strategies
    • branding
    • social media
    • email marketing
    • website design, content strategy and maintenance
    • content management system (CMS) selection and training
    • content auditing and multi-purposing
    • editorial planning
  • Content Development - research and development of customized search-engine optimized content for B2B and B2C audiences including:
    • website materials
    • blog posts
    • ebooks
    • webinars
    • videos
    • podcasts
    • social media posts
    • drip marketing email content
    • articles for newspaper and industry trade publication placement
    • digitally-linked promotional material (i.e. posters, brochures, flyers, etc.)

In addition we can train and advise your communications staff on:

  • Event Planning - developing and executing all aspects of event planning for internal and external audiences to meet marketing goals
  • Public Relations -  including media relations, news content development and dissemination, and crisis communications

 

Workers know that virtually every employer in the U.S. is impacted by #COVID19. What they WANT to know is how far their employer is willing to go to take care of them. What companies do now for their workforce will shape employee perception and preference for years to come.

Scott Galloway@profgalloway

Taking care of your employees = best marketing right now https://t.co/aSCrUILV24

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