Communicating Your Competitive Advantage

Having an apprenticeship or workforce training program can set your organization apart as a preferred employer. Developing the communications strategy and pieces to market your program - to potential employees, educational partners, public and private funders - is key to a successful, sustainable program.

With more than 30 years of experience ASG specializes in developing and executing successful content development and marketing communications plans. We can help you with:

  • Overall Marketing Strategy and Planning - teach, create and consult on effective workforce engagement marketing strategy including:
    • connecting outbound and inbound marketing initiatives
    • SEO (search engine optimization) and search strategies
    • branding
    • social media
    • email marketing
    • website design, content strategy and maintenance
    • content management system (CMS) selection and training
    • content auditing and multi-purposing
    • editorial planning
  • Content Development - research and development of customized search-engine optimized content for B2B and B2C audiences including:
    • website materials
    • blog posts
    • ebooks
    • webinars
    • videos
    • podcasts
    • social media posts
    • drip marketing email content
    • articles for newspaper and industry trade publication placement
    • digitally-linked promotional material (i.e. posters, brochures, flyers, etc.)

In addition we can train and advise your communications staff on:

  • Event Planning - developing and executing all aspects of event planning for internal and external audiences to meet marketing goals
  • Public Relations - ┬áincluding media relations, news content development and dissemination, and crisis communications

 

Enjoying the @USChamber 2019 Cybersecurity Summit and seeing clear implications for #workforce #development and #upskilling to ensure strong, secure systems #CYBER19

1 in 4 American workers say they don't have the skills or training needed to move into available career advancement opportunities. (2018 American Workers Survey @Prudential) #Apprenticeship can provide that training and provide #industry #leaders with skilled workers. @USDOL

Load More...